Broadcasters arriving in Amsterdam are asking a practical question: how can AI help editorial teams move faster without losing control of the story?
This demonstration newsroom follows an assignment from planning through research, writing, asset selection and publication. Editors remain responsible for every decision while agents handle clearly defined production steps.
From experiment to editorial infrastructure
The important shift is not a larger model. It is a connected workflow with visible sources, reusable prompts, role-based tools and an audit trail that fits the way a newsroom already works.
Automation should remove friction from journalism, not remove journalists from the process.
At IBC 2026, the conversation is moving toward systems that can support the whole desk rather than a single chat window.